Online fitting and virtual try-on at Bella Bicchi
Online fitting and virtual try-on at Bella Bicchi
Bella Bicchi develops modern AI services that help customers choose clothes online more accurately and confidently. Online fitting helps select the right size based on your body measurements and actual product measurements, while virtual try-on allows you to see how a selected item may look on your photo.
What is online fitting?
Online fitting is an AI-based size recommendation service that uses your body measurements and the characteristics of a specific product. You enter your bust, waist, hips, height and other measurements, and the system analyzes them together with the product measurements to suggest the size that may fit best.
Unlike a standard size chart, online fitting takes into account not only the general size, but also the actual measurements of a specific model: width, length, fit, cut and design features.
How does online fitting work?
-
You open a product on the website.
On the product page, you can use the online fitting function if the required measurements are available for this model. -
You enter your measurements.
The system may ask you to enter your bust, waist, hips, height and other data that are important for choosing this type of clothing. -
AI analyzes the fit.
The algorithm compares your measurements with the product measurements, taking into account comfort allowance and the features of the model. -
You receive a recommendation.
The system suggests a recommended size and explains why it may fit, for example based on bust, waist, hips or product length.
What measurements may be needed?
For a more accurate size recommendation, the system may use the following data:
- height
- bust
- waist
- hips
- arm length
- shoulder width
- preferred fit: relaxed, regular or more fitted
Different clothing categories may require different measurements. For example, coats and jackets depend especially on bust, hips, sleeve length and extra room for warm clothing underneath. For dresses or skirts, waist, hips and product length may be more important.
Measurement profile in your personal account
To avoid entering your measurements every time, you can save them in your personal account. After that, during online fitting, your data can be inserted automatically.
Convenient
You do not need to enter your bust, waist, hips and other measurements again for every product.
Faster
AI immediately uses the saved data and generates a size recommendation faster.
Personalized
Recommendations become more individual because the system relies on your own measurements.
What does AI consider when recommending a size?
The AI recommendation is based on a combination of customer measurements and product data. The system may consider:
- your individual body measurements
- actual measurements of the product in a specific size
- product type: coat, jacket, dress, blazer, trousers and more
- cut and design features
- comfort allowance for a better fit
- seasonality and the possibility of wearing the item over other clothes
As a result, you receive not just “choose size M” or “choose size L”, but a reasoned recommendation explaining why this size may be the better choice.
What is virtual try-on?
Virtual try-on is an AI technology that allows you to see how a selected product may look on your photo. You upload a photo, and the system uses artificial intelligence to “put” the selected item on the person in the image.
This format helps you better evaluate the overall look, color, silhouette and how the item may match your appearance. Virtual try-on does not fully replace real fitting, but it makes online shopping much clearer.
What is the difference between online fitting and virtual try-on?
Online fitting
Helps choose the right size based on your body measurements and actual product measurements. The main goal is to understand which size may fit your body better.
Virtual try-on
Allows you to upload a photo and visually see how the selected product may look on you. The main goal is to evaluate the look, color, silhouette and overall impression.
Benefits of Bella Bicchi online fitting
More accurate size choice
The system analyzes not only a standard size chart, but also actual measurements of the specific product.
Reasoned recommendation
AI explains why this size may fit better than the others.
Less doubt before purchase
The customer better understands how the item may fit before placing an order.
Try online fitting
Choose a product in the Bella Bicchi catalog and use online fitting to receive a personal AI size recommendation. If your measurements are already saved in your personal account, they can be inserted automatically.
Frequently asked questions
Do I need to enter my measurements for every product?
No. If you save your measurements in your personal account, they can be inserted automatically during online fitting.
Does online fitting guarantee a perfect size?
Online fitting helps make a more accurate choice, but the recommendation is informational. The actual fit may depend on body shape, cut, fabric and personal preferences.
Is photo-based virtual try-on available?
Yes, photo-based virtual try-on is available on the Bella Bicchi website. You can upload your photo, and AI will help visualize how the selected product may look on you.
Why is online fitting better than a regular size chart?
A regular size chart shows general size parameters, while online fitting compares your individual measurements with the actual measurements of a specific product.


